With all of the different social media channels (Pinterest, Facebook, Instagram and Twitter) it can be easy to put all of your resources into creating content for these specific channels. But don’t forget about building your email list! Email is important because you have a very targeted audience. They opted to subscribe to your email list! With the ever-changing social media tools, email remains the same and is still a very effective way to reach your audience.
What I like best about my email list is that I have a very high percentage of open and click-through rates. This ensures that the topics and brands that I’m collaborating with are getting maximum exposure. At Lavin Label, we send out a weekly digest every Sunday night that includes any collaborations (such as our recent collaboration with Coastal Living + Pottery Barn), Lavin Label blog posts and highlights from my Instagram. The newsletter triggers hundreds of views on my blog every Sunday and Monday in addition to my routine traffic. It’s a great way to capture folks who may have missed a post earlier in the week.
Are you convinced yet? If so, follow these three easy tactics to grow your email list.
One. Host a Giveaway.
Last year I worked with Kelli Boyd of Kelli Boyd Photography to offer three iPhone backgrounds to everyone who was subscribed to my email list by a specific date. I chose three southern-inspired photos that represented Lavin Label. I promoted the giveaway via all of my social feeds and in the end, I had over 250 people sign up for my newsletter in less than seven days. This works for all forms of art. If you’re not a photographer or artist, consider partnering with one for an exclusive collaboration. Be creative and offer this on a regular basis to enjoy continued growth.
Two. Make Subscribing for Your Email List Easy.
Most of the people who sign up for my email list do so by entering their email in a pop-up form that I have on my site (lower right hand corner). It’s automatically scheduled to pop up after someone has spent 5 minutes on my blog. The best part that if someone signs up or closes out it, won’t pop up again until a week later. Some people may say that pop-ups are annoying but they work for me based on my analytics. So give it a try with a non-invasive template! I’d also encourage you to add a sign up form on your website’s sidebar and across your pages. The more reminders that you have an email list, the better!
Three. Offer Specials To Your Email Subscribers Only.
Ask yourself, what is the benefit of signing up for your email if they already follow you on your social channels? One answer is that you’ll need to provide content that is only available to your email subscribers. Offer special giveaways, early access or discounts to your email subscribers only. Then regularly promote this across your social channels to encourage folks to sign up!
I’m headed to The Southern Coterie’s Retreat next Sunday! The Southern C has been a great resources for me in an effort to grow my business. Feel free to follow along on my Instagram as I’ll be sharing updates from the Retreat. Please let me know if you’ll be there, too!
Lastly, I’d love to know any tactics that work for you! If you’d like to know what I include in my weekly newsletters, sign up by using the form below.
Image by Kelli Boyd Photography