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Powder Room Reveal

I'm so excited to reveal my powder room for you today! Because it's so small it was challenging to create a space that's both open + inviting! But first, let's check out a 'before' picture. Yikes. The first thing I did was choose a wallpaper from Farrow and Ball. I opted for a small blue and white stripe (Closet Stripe 360). Since the space is small, I wanted to play with color so I painted the trim and crown a much brighter blue than the wallpaper: Stone Blue in Modern Eggshell. One of my favorite…

The Southern C Recap

Last month I had the opportunity to attend the Southern C Summit at Sea Island Resort! The Summit is always a highlight of my year and 2019 actually marks my 4th year as an attendee! After each Summit, I carve out some time to go through all of my notes and contacts to create a to-do list. From my notes, sessions and conversations, I outline my top three takeaways. I use this as a guide for the upcoming year to help keep me on track and meet my short-term goals. I thought that it might…

Makeover Reveal: A Bright and Playful Sunroom

Earlier this year I shared that I was working with Designer Kerry Spears to give my sunroom a bright and colorful refresh! I'm so excited to share the final reveal with you today! The 'Before' Pictures Prior to the makeover, our sunroom was very beige with little pops of navy through a few pillows and garden stools. I didn't have a lot of art on the walls and as a result the room was clearly lacking personality. When I look back at the 'before' pictures I realize how bare and boring the room really was…

Three Ways To Increase Engagement on Social Media

As a blogger, I have the advantage of working with Public Relations (PR) firms across the U.S. As a result, I'm always asking them about the latest in the world of PR based on their clients' experience with bloggers. And I've learned that more and more brands/companies would rather partner with bloggers who have a smaller following but a high engagement rate than bloggers with 50K+ followers with little engagement! This is good news especially for those of us who are looking to grow + establish partnerships with larger, well-known brands. So I'm going to…

How To Build Your Media Kit

As a blogger, I'm frequently asked how I reach out to both brands and companies. First, I always interact with them on social media so that they're familiar with Lavin Label before I send any pitch. If you want to learn some tips on my first step, check out our recent post on how to help you land your dream partnership. After I interact with the brand or company, I later send a formalized email that always includes my media kit. This information is not only useful, but also an integral part in securing the sponsorship. So today, I'm…